The 22-year-old Wellington-born, Auckland-based rapper, singer and songwriter burst onto the scene with his first single in May 2021, and has kept his foot on the gas with a steady stream of captivating singles that have been growing in reach with each release.
What sets Ash apart is his raw and passionate delivery of lyrics in a captivating package of melodic cadences and hard-hitting hip hop production. This is a recipe that is working well for him so far, having amassed multiple singles with 10,000s of streams in his first few months of releases, and having been featured in a Spotify curated playlist “The Drip” alongside artists like Drake, Kendrick Lamar and Jack Harlow. Most impressively, up until December 2021 Ash was working for software giant Atlassian as an Associate Product Manager - a career he opted to leave behind in pursuit of his purpose to inspire millions through music.
Ash is a self-managed artist - sourcing instrumentals, writing, recording, mixing, mastering creating content and marketing his music single-handedly. Funding would allow Ash to invest in , and free up time for writing and mixing sessions to increase his release frequency. Some of the funding would also be used in a marketing budget to reach new fans and expand his audience.
In 2022, Ash has gained many achievements, which include:
- Gaining Sponsorship from Cloud12 Production (video producing company) in music video producing. This greatly helped Ash on continuously producing high quality music videos across platforms, as well as reduced the time required between new music videos.
- Getting 65,000+ total streams on all platforms, which is a remarkable milestone as a musician. It is also noticable that over 12,000 of the streams are generated between 19th April 2022 and 19th May 2022, which is an explosive (386%) increase in growth in one month.
- By getting listeners in over 100 countries Worldwide, this shows the attractiveness of the music produced by Ash across different cultures. In future, with more funding in marketing and production, Ash will be able to further grow his global fan base.
- Ash recently headlined the show "Eliezer", and he is currently collaborating with more New Zealand artists to create his own show later this year (2022).